Microsoft sure likes to keep people confused, don’t they? Most recently, they decided to designate the next version of Windows ’10’ instead of the otherwise completely sensible ‘9’ (being as it comes after 8).

Now, there’s a new chapter in the saga of ‘what the heck should we call applications that use the goofy new Start screen in Windows?’ Originally these applications were called ‘Metro apps’, to match the name of the new UI, Metro. Then they started calling them ‘Windows 8-style apps’. Then ‘Modern apps’. Then ‘Windows Store apps’. And then ‘Universal apps’. As of today, Microsoft has changed their collective minds once again, and now these Windows applications will be known as: ‘Windows apps’.

It would be fun to tally up what is has cost Microsoft to come up with the idea of calling Windows applications ‘Windows apps’.