More rug-pulling by Google

“Hey, look here! We’ve got a great service that you need to be using. Okay, cool, now that you’ve been using the service for a while, we’re going to shut it down. Because of reasons.” — Google’s secret motto

Okay, it’s not like YouTube is shutting down, but Google has changed the rules for monetising video, and that change is going to affect a lot of creators. Specifically, starting in February, you’ll need 1000 subscribers and 4000 hours of watch time (time people spent watching your videos) in order to make money from them.

Google’s explanation? “In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.” What does that even mean?

It seems clear that this change is a reaction to recent events, including several major advertisers pulling ads from YouTube in 2017 because of extremist content. There’s less money to go around, so Google is saving money by cutting off people who arguably need it most.

Full disclosure: my own YouTube account will be affected by this change. I’m currently in the YouTube Partner Program, which allows me to monetise my videos. Not that I’ve made much money from those ads. Google seems to make a lot more money selling ads than it hands out to people hosting those ads on their videos and web sites. In any case, I will no longer me able to earn money from ads on my videos after February.

Google, your search engine is amazing, and I use a lot of your (free) services, so I shouldn’t really complain. But dammit, this is getting annoying.

Related links

Ars Technica: YouTube raises subscriber, view threshold for Partner Program monetisation
Futurism: YouTube Cracks Down on Eligibility Requirements for Which Video Channels Can be Monetized

About jrivett

Jeff Rivett has worked with and written about computers since the early 1980s. His first computer was an Apple II+, built by his father and heavily customized. Jeff's writing appeared in Computist Magazine in the 1980s, and he created and sold a game utility (Ultimaker 2, reviewed in the December 1983 Washington Apple Pi Journal) to international markets during the same period. Proceeds from writing, software sales, and contract programming gigs paid his way through university, earning him a Bachelor of Science (Computer Science) degree at UWO. Jeff went on to work as a programmer, sysadmin, and manager in various industries. There's more on the About page, and on the Jeff Rivett Consulting site.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.