If you’re using Windows 8.x, you’re familiar with the Windows Store, because it’s the main source for Windows 8 applications. Unfortunately the store hasn’t been at all well curated, and it’s filled with scammy and misleading apps.
After a series of complaints, Microsoft is finally doing something about it. At least 1500 scammy apps have been removed from the store. Apps must now (and retroactively) comply with more strict rules on app naming and icon use.