In a recent Windows Weekly podcast, Microsoft’s Chief Marketing Officer Chris Capossela didn’t quite apologize for the company’s heavy-handed efforts to get people to upgrade to Windows 10.

Capossela did say that Microsoft heard the criticism, and tried to find the ‘right balance’, but he only seems to actually regret one particularly nasty ploy, in which closing an upgrade dialog caused the upgrade to start for many users.

Of course the Windows 10 push is long over, and the bad feelings it generated have started to fade. Unfortunately, even with the bad publicity, I suspect that Microsoft views the operation as a success, which means that they may be tempted to use the same tactics in the future.