Microsoft admits it went too far in pushing Windows 10

In a recent Windows Weekly podcast, Microsoft’s Chief Marketing Officer Chris Capossela didn’t quite apologize for the company’s heavy-handed efforts to get people to upgrade to Windows 10.

Capossela did say that Microsoft heard the criticism, and tried to find the ‘right balance’, but he only seems to actually regret one particularly nasty ploy, in which closing an upgrade dialog caused the upgrade to start for many users.

Of course the Windows 10 push is long over, and the bad feelings it generated have started to fade. Unfortunately, even with the bad publicity, I suspect that Microsoft views the operation as a success, which means that they may be tempted to use the same tactics in the future.

About jrivett

Jeff Rivett has worked with and written about computers since the early 1980s. His first computer was an Apple II+, built by his father and heavily customized. Jeff's writing appeared in Computist Magazine in the 1980s, and he created and sold a game utility (Ultimaker 2, reviewed in the December 1983 Washington Apple Pi Journal) to international markets during the same period. Proceeds from writing, software sales, and contract programming gigs paid his way through university, earning him a Bachelor of Science (Computer Science) degree at UWO. Jeff went on to work as a programmer, sysadmin, and manager in various industries. There's more on the About page, and on the Jeff Rivett Consulting site.

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