If you use Windows 7 or 8.1, by now you’ve no doubt noticed that Microsoft is trying to push you to upgrade to Windows 10. In my opinion, Microsoft is doing this because Windows 10 includes a lot of features that track your activities, and the information gathered is extremely valuable for the purposes of advertising. Windows 10 doesn’t have a lot of advertising yet, and Microsoft denies that this is what they’re planning, but it seems clear that Microsoft is jealous of Google’s enormously lucrative ad-supported empire.
But what about all those people staying with Windows 7 and 8.1? Microsoft’s solution is to retrofit those versions, via Windows Update, with some of the privacy-invading features from Windows 10. And of course, because we’re talking about Microsoft, they’re trying to hide what they’re doing by obfuscating the true purpose of these updates. The language used to describe these updates tends to include phrases like “This service provides benefits from the latest version of Windows to systems that have not yet upgraded.”
We’ve discussed the KB3035583 update (and how to remove it) before. That’s the update that adds all those annoying upgrade prompts to Windows 7 and 8.1. But you should be aware of (and watch for) a few other sneaky updates. These have been generally categorized as ‘telemetry’ updates; a reference to the way they monitor what’s happening on your computer.
If you want to avoid these telemetry updates, check to see if they are already installed. If they are, uninstall them, and use the ‘hide’ feature of Windows Update to prevent them from reappearing. If you see these updates listed in Windows Update, make sure to de-select them, then hide them.
Woody Leonhard is getting a bit of a reputation as a Microsoft apologist. You may recall that he refused to believe that Microsoft would push Windows 10 onto Windows 7 users, and later had to admit he’d been wrong. Woody’s analysis of the telemetry updates is predictably pro-Microsoft.
At the other end of the spectrum, there’s a project on Github that consists of a batch script that automatically removes all of the telemetry updates from Windows 7 and 8.1. It actually removes twenty-one updates, many of which are shady for other reasons besides privacy.
A more balanced analysis is provided by the GHacks site. This article identifies the most problematic (telemetry) updates and explains how to get rid of them.